Campaigns, Ads & Promos

This page highlights the full-scale marketing campaigns, promotional pieces, and brand storytelling projects I’ve independently and collaboratively produced from concept to completion. Every campaign here represents the work I’m most proud of-- ideas I developed, directed, shot, edited, and brought to life with strategy and intention. From fan-driven storytelling series to arena-wide promotional pushes, I’ve created content that builds community, drives ticket sales, strengthens brand identity, and captures the heart of hockey. These campaigns are more than videos; they are built with intention and impact, helping grow engagement, elevate the organization, and generate revenue.